time spent 1 week
applications photoshop + illustrator
This project is a holiday campaign for Target featuring Holly the Holiday Poodle, Bullseye’s festive new friend. Holly brings warmth, joy, and seasonal charm as she celebrates classic holiday activities—like gift-giving, sledding, and decorating—alongside Bullseye. Together, they create an inviting and cheerful holiday experience, highlighting Target as the ultimate destination for holiday essentials. This is not an offical project and is in no affiliation with Target.
mood board/inspo
design
sketches / process
my first sketch of holly before revision!
meet holly
typography / color
placement / badges / iconography
patterns
ux/ui
product placement
