Duration: 4 weeks
Applications: Illustrator, Photoshop
Specifications: Brand Identity, Character Design, Packaging
Role: Visual Designer [Personal]
Kaafi is a coffee brand inspired by the comfort and nostalgia found in everyday coffee rituals. The brand blends a sense of warmth and familiarity with a mature, modern aesthetic, creating an inviting experience for coffee lovers.
Through logo design, packaging, and branded touchpoints, this project explores how a coffee brand can feel both playful and sophisticated while capturing the feeling of a comforting moment.
Mood board & inspiration
.
Sketches & brainstorming
Logo design
SWatches
Typography
patterns
designs & assets
Mockups
